Customers are the lifeblood of any business, and this is true whether you have an online or brick and mortar business. In these modern times, even if you have a physical business, you will need to have a website to stay relevant. However, having a website is not enough, and you will need to have one that actively gets traffic on a daily basis to increase your customer base. This “traffic” refers to actual visitors to your website which you will need to convert to customers. To get more traffic to your site, you will need to hire an internet marketing company that specializes in SEO and other forms of digital marketing.
SEO is known as search engine optimization and is the process of altering a website so that it ranks at the top of the search engines for its targeted keywords. Now, anyone can learn to do SEO. However, it is a highly technical skill and is best left to the experts like Orlando GGG Marketing Company. When you hire an internet marketing company, the first thing they will do is a complete SEO analysis of your website. This is one of the first services you should get since it will let you know the current state of your website if there are any issues and what needs to be done. So, during the SEO analysis, the SEO experts will check to see if your website has any Google penalties, your on-page optimization, the quality of your backlinks, the speed of your website, internal linking structure, targeted keywords, etc.
Once they have completed the analysis, they will create a report indicating all of the issues and what can be done. So, for example, if you don’t have keywords properly targeted, they will suggest that you purchase their keyword research service. This is when they find all of the long tail keywords for your niche and create a keyword blueprint of keywords that have sufficient search volume while not being too competitive to rank for. This is a critical stage in SEO and poor keyword research can tank your website.
Another common SEO service would be the content creation and on-page SEO. This is where they create pages of your site where the content is relevant to your niche. So, for example, if you have a hair salon, then your website should have pages that include articles like “how to take care of your new hair cut,” “the best hairstyles of 2017” etc. These type of pages will help to increase the relevance of your website which helps your rankings to improve. In addition to creating the content, they will ensure that each page is correctly optimized for its keywords and elements such as the title, meta description, URL, headers, image alts, etc. are properly used.
Backlink creation is another common service that is typically offered by most internet marketing companies. This is an extremely important service since links are one of Google’s most important ranking factors. There are many different types of links that you can get such as blog comments, profile links, PBN links, guest links, reciprocal links, SAPE links, infographic links, etc. Whatever type of links you get, it is essential that you get a mix of different links from different sources and ensure that the anchor text is varied.
In closing, we have just looked at a few of the most popular internet marketing services that are currently available. All of the services listed above are critical when it comes to doing SEO and if done properly, will catapult your website to the top of the search engines.